.xtrategy
Business Strategy & CMO as a Service
Defines and implements business strategy through marketing. Applies MCRL®, coordinates the other group companies and is accountable for results.
- Plot
- L.01 / 09
What it delivers
- CMO as a Service
- Business strategy and goal setting
- Tactical and operational strategy
- Resource allocation across areas
- Audit of third-party marketing contracts
- MCRL® diagnostic and plan
When it comes in
When marketing lacks direction, an annual plan or governance over agencies and suppliers.
How it works within the group
Every front starts with .xtrategy’s strategy and is measured by MCRL®. The specialty never works alone: it adds to the same plan and the same indicator.
Talk to a partner about .xtrategy
Other group companies
BDDB.agThe Brand Experience Office · advertising, branding and design
OWTRAOptimize Web Traffic · digital performance
RISE FilmsFilm and video production
PLUS & MORELive marketing, events and brand experience
MIDIABOXMedia bureau
Genesis SearchMarket research and data-driven business
Growth Business InternationalBusiness internationalisation
NOOSSA ManagementCasting and brand ambassadors