Nine specialists.One strategy.Measured results.
TBS GROUP, The Business Strategy Group, brings business strategy, brand, content, media and performance under one direction, and measures how your marketing evolves with MCRL®, the scale that replaces opinion with measurement.
Select a plot on the plan to see each company’s role
Your partner in strategic marketing and market positioning.
Business strategy, brand, content and performance under one direction, for companies that need to grow predictably.
Clients who have trusted the group.
Over 100 brands served since 2002, from manufacturing to agribusiness, from healthcare to the public sector.
Government and international organisations
5 brands
Industry
6 brands
Energy
2 brands
Equipment rental
2 brands
Logistics
6 brands
Distribution
1 brand
Healthcare
5 brands
Education and AI
3 brands
Services
2 brands
Franchising and retail
5 brands
Brands we designed and created.
Identities created or repositioned by BDDB.ag, TBS GROUP’s branding company. From healthcare to industry, retail, technology and food service.
Partners who sign off on the result.
TBS GROUP is led by partners who stay on the projects, from the first meeting to delivery. No handing your account to a team you have never met.
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Thiago Berardi
Co-founder · Strategy and new business
Entrepreneur, advertiser and designer. Founded BDDB.ag in 2002 and co-founded TBS GROUP, where he leads planning and performance across the group’s companies. Over 20 years as a branding, marketing and design strategist, he runs the MCRL® diagnostic sessions.
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Vinicius Lima
Partner · Creative director
Combines strategic vision and creativity to turn ideas into results. With deep digital marketing experience, he balances creative work and performance in projects for mid-size and large companies.
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Bruno Schultz
Partner · Art director
Advertiser and art director for over 15 years, with work for large brands. He gives projects their form and visual identity, combining aesthetics, function and strategy.
Area schedule: who does what.
Each company in the group is a specialist in its field. .xtrategy sets the strategy and coordinates the others, so the client has a single party accountable for results.
.xtrategy Business Strategy & CMO as a Service When marketing lacks direction, an annual plan or governance over agencies and suppliers. L.02 
BDDB.agBetter Design Drive Business The Brand Experience Office · advertising, branding and design When the brand is outdated, undifferentiated or speaks a different language in each channel. L.03 
OWTRA Optimize Web Traffic · digital performance When digital demand isn’t measured, the website doesn’t generate opportunities or the brand doesn’t show up on Google and in AI answers. L.04 
RISE Films Film and video production When the company needs to show scale, process and technology a photo can’t explain. L.05 
PLUS & MORE Live marketing, events and brand experience When trade shows, field days and events drive business and need measurable returns. L.06 
MIDIABOX Media bureau When there’s a media budget without a reach, frequency and market plan. L.07 
Genesis Search Market research and data-driven business When brand, pricing or expansion decisions are being made without market data. L.08 
Growth Business International Business internationalisation When exporting or opening operations outside Brazil is on the plan. L.09 
NOOSSA Management Casting and brand ambassadors When the brand needs a face, authority or reach with a specific audience. MCRL®: what level is your company’s marketing at?
Inspired by NASA’s Technology Readiness Levels, MCRL® (Marketing Communication Readiness Level) measures marketing maturity across nine levels and three phases. Pick a level to see what it means.
Strategic development
Positioning, audiences, messages and plan documented.
Start with the challenge, not the agency.
You describe the business problem. The group assembles the right team, with one plan and one accountable lead.
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My brand hasn’t kept up with the size of the company
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Digital doesn’t generate sales opportunities
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I need to launch a product, a unit or a brand
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I want to sell outside Brazil
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I have a media budget but can’t tell if it pays off
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Trade shows and events drive my business
Delivered work.
A few projects that help explain the group. Full studies, with context, solution and sourced results, are on the cases page.
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New BRF brand: rollout across 8 cities
BDDB.ag
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Naming and distance-learning platform
BDDB.ag + RISE Films
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Hospital São Vicente at 85
BDDB.ag + RISE Films
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Brand for the South’s largest real-estate network
BDDB.ag
Three offices. One delivery standard.
- 25.4610° S · 49.2905° W
Curitiba
Av. República Argentina, 1228, salas 2607/2608, 26º andar
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80620-010 · PR · Brazil - 23.5568° S · 46.6624° W
São Paulo
Av. Paulista, 2202, Bela Vista
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01310-300 · SP · Brazil - 25.7634° N · 80.1918° W
Miami
1200 Brickell Ave, Suite 1950
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33131 · FL · USA
Let’s measure where your brand stands and map where it can go.
A 15-minute consultative session with a partner. You leave with your company’s MCRL® level and an action plan by horizon.
