A group built around the client.
TBS GROUP stands for The Business Strategy Group. It grew out of BDDB.ag (Better Design Drive Business), an agency founded in 2002, into nine specialist companies. Today it serves mid-size and large companies in Brazil and abroad from Curitiba, São Paulo and Miami, with a single strategy and the MCRL® method to measure marketing progress.
TBS GROUP · Strategic marketing and market positioning · institutional video
The partners
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Thiago Berardi Co-founder · Strategy and new businessEntrepreneur, advertiser and designer. Founded BDDB.ag in 2002 and co-founded TBS GROUP, where he leads planning and performance across the group’s companies. Over 20 years as a branding, marketing and design strategist, he runs the MCRL® diagnostic sessions.
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Vinicius Lima Partner · Creative directorCombines strategic vision and creativity to turn ideas into results. With deep digital marketing experience, he balances creative work and performance in projects for mid-size and large companies.
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Bruno Schultz Partner · Art directorAdvertiser and art director for over 15 years, with work for large brands. He gives projects their form and visual identity, combining aesthetics, function and strategy.
