MCRL® Diagnostic

Hospital São Vicente · 2019–2025 · Brand · Identity · Campaigns · Videos

Your life, our priority: six years building the Hospital São Vicente brand.

We created the brand, visual identity and branding of Hospital São Vicente Curitiba, and have stood by the hospital at its key moments: the 80th anniversary seal, the FUNEF brand, the wayfinding project, the ONA level 3 accreditation campaign with the opening of the new Emergency Care unit, the 85th anniversary seal and the launch of the new Oncology Centre.

Client
Hospital São Vicente Curitiba
Period
Brand in 2019 · 80 years in 2020 · ONA 3 and Emergency Care in 2023 · 85 years and Oncology in 2025
Scope
Brand, visual identity and branding, 80th and 85th anniversary seals, FUNEF brand, wayfinding project, campaigns for ONA 3 accreditation, the new Emergency Care unit and the new Oncology Centre, and videos
Group company
BDDB.ag, RISE Films
Your life, our priority: six years building the Hospital São Vicente brand.

The challenge

A hospital with almost 80 years of history in Curitiba needed a brand worthy of what it delivers today: high-complexity medicine, technology and care. The brand had to convey trust to patients and doctors and, at the same time, human warmth.

After the brand came the milestones: anniversaries, accreditation, new units. Each had to be communicated with the same identity, inside and outside the hospital, to patients, doctors and staff.

The new brand and the 80th anniversary

The film presents the brand work for Hospital São Vicente Curitiba and the 80th anniversary seal.

Hospital São Vicente · Brand and 80 years · 6 min

2025 · New Oncology Centre

For life to go on, care must evolve.

The launch campaign for the new Oncology Centre shows the same patient in two moments: in treatment and back to life. Reels, an ident and key visuals present the new space with sensitivity, without losing hope.

Reels · 28 s

Reels · Teaser · 30 s

Ident · 5 s

  • Key visual: from treatment to the park.
    Key visual: from treatment to the park.
  • Key visual: from treatment to the mountain.
    Key visual: from treatment to the mountain.

2023 · ONA level 3 accreditation

Recognised for excellence, inspired by life.

When the hospital earned ONA level 3 accreditation, the highest level of the certification, we created the campaign that celebrated the recognition and announced the opening of the new Emergency Care unit.

The campaign ran on billboards, at the airport, on LED panels, the website, social media, radio and throughout the hospital, with pieces for the public and for staff.

ONA 3 campaign poster on street furniture.

What we did

  1. 01

    Brand

    A symbol that joins the initials S and V, a heart and infinity: continuous care, in vibrant colours that avoid the hospital cliché.

  2. 02

    Identity

    Colours, typography, patterns, illustrations, photography and applications across spaces, stationery and digital. The same language gave rise to the FUNEF brand.

  3. 03

    Milestones

    80th and 85th anniversary seals and campaigns for ONA 3 accreditation, the new Emergency Care unit and the new Oncology Centre.

  4. 04

    Videos

    RISE Films produced the videos that tell these stories, from the brand film to the Oncology Centre reels.

Six years of brand, year by year

From the brand’s creation in 2019 to the hospital’s 85th year, all in one language.

  1. 2019

    The brand

    Logo in horizontal and vertical versions, for light and dark backgrounds.

    The brand 1
    The brand 2
    The brand 3
    The brand 4
  2. 2019

    The symbol

    S, V, heart and infinity in a single drawing: care that never ends.

    The symbol 1
    The symbol 2
    The symbol 3
    The symbol 4
  3. 2019

    Visual identity

    Colours, patterns, typography, photography direction and a family of illustrations to communicate services and specialties.

    Visual identity 1
    Visual identity 2
    Visual identity 3
    Visual identity 4
    Visual identity 5
    Visual identity 6
  4. 2019

    Your life, our priority

    The brand applied to the façade, interiors, stationery, uniforms, ads and digital channels.

    Your life, our priority 1
    Your life, our priority 2
    Your life, our priority 3
    Your life, our priority 4
    Your life, our priority 5
    Your life, our priority 6
    Your life, our priority 7
    Your life, our priority 8
    Your life, our priority 9
    Your life, our priority 10
    Your life, our priority 11
    Your life, our priority 12
  5. 2019

    FUNEF

    Brand for the Foundation for Liver Disease Studies, linked to the hospital, with a joint signature and stationery.

    FUNEF 1
    FUNEF 2
    FUNEF 3
    FUNEF 4
    FUNEF 5
    FUNEF 6
    FUNEF 7
  6. 2019

    Wayfinding project

    A signage project with 35 modules for both sites, on Av. Vicente Machado and in Curitiba’s Industrial City: façade lettering, totems, directories, department and door signs, notices and pictograms, all with the brand gradient.

    Wayfinding project 1
    Wayfinding project 2
    Wayfinding project 3
    Wayfinding project 4
    Wayfinding project 5
    Wayfinding project 6
    Wayfinding project 7
    Wayfinding project 8
    Wayfinding project 9
    Wayfinding project 10
    Wayfinding project 11
    Wayfinding project 12
    Wayfinding project 13
  7. 2020

    80th anniversary seal

    The 8 and 0 intertwined like the infinity in the symbol, applied next to the brand on the anniversary pieces.

    80th anniversary seal 1
    80th anniversary seal 2
    80th anniversary seal 3
    80th anniversary seal 4
    80th anniversary seal 5
  8. 2023

    ONA 3 campaign and new Emergency Care

    Billboards, airport, mobiles, flyers, floor stickers, posters and banners: the campaign inside and outside the hospital.

    ONA 3 campaign and new Emergency Care 1
    ONA 3 campaign and new Emergency Care 2
    ONA 3 campaign and new Emergency Care 3
    ONA 3 campaign and new Emergency Care 4
    ONA 3 campaign and new Emergency Care 5
    ONA 3 campaign and new Emergency Care 6
    ONA 3 campaign and new Emergency Care 7
    ONA 3 campaign and new Emergency Care 8
    ONA 3 campaign and new Emergency Care 9
    ONA 3 campaign and new Emergency Care 10
  9. 2025

    85th anniversary seal

    Innovation that transforms, care that inspires: the 85th anniversary seal and the anniversary pieces.

    85th anniversary seal 1
    85th anniversary seal 2

A positioning view

In healthcare, the brand is a promise of care. It shows up when patients are most vulnerable and has to convey safety before any words.

A well-built brand proves itself over time. Six years on, the same system supports anniversaries, accreditation and new units, and each campaign reinforces the last.

2019
brand and identity created
6
years of brand work, 2019 to 2025
ONA 3
accreditation celebrated in a campaign

Why hire the group for a project like this

In this case, BDDB.ag created the brand, identity, seals, FUNEF, wayfinding and campaigns, and RISE Films produced the videos.

  • BDDB.agLed this case

    Brand, visual identity, branding, 80th and 85th anniversary seals, FUNEF brand, wayfinding and campaigns.

    Meet BDDB.ag

  • RISE FilmsLed this case

    Brand and campaign videos, including the Oncology Centre reels and ident.

    Meet RISE Films

  • OWTRA

    Website, social media and digital performance to bring campaigns to people who need care.

    Meet OWTRA

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