Login Trade · 2019–2020 · Brand · Identity · Sales communication
A trading company that connects markets needed a brand that connects ideas.
We created the brand, concept and visual identity of Login Trade, an international trading company, and all the sales communication that followed: a corporate presentation covering its lines of business, products and services, a corporate folder and an institutional video.
- Client
- Login Trade · international trading
- Period
- Brand in 2019 · presentation and video in 2020
- Scope
- Brand, creative concept, visual identity, stationery, corporate folder, sales presentation with lines of business, products and services, and institutional video
- Group company
- BDDB.ag, RISE Films
The challenge
Login Trade works across very different fronts of global trade: lubricants, timber, minerals, commodities and, from 2020, protective equipment. Each front has its own client, language and sales cycle.
The company needed a single brand that conveyed trust and solidity in international deals, and sales communication able to present all these fronts without confusing buyers.
Institutional video
The video introduces Login Trade, its lines of business and its commitment to reliable supply sources and excellent logistics.
What we did
- 01
Concept
Movement, information and fit became a single symbol, designed to be remembered in any country.
- 02
Identity
Logo, colours, typography, guidelines and stationery for a corporate, international brand.
- 03
Sales
A corporate presentation with the lines of business, products and services, plus the folder with an interchangeable booklet.
- 04
Video
RISE Films produced the institutional video that sums up the company in four minutes for meetings, trade shows and digital channels.
From brand to negotiating table
Everything Login Trade uses to present itself to a buyer, in one language.
- Conceito
Movement, information and fit
The symbol brings together three ideas from the business: the movement of goods, the information that connects markets and the fit between supplier and client. The result is a modern, easy-to-grasp icon that also echoes a check mark.
- Marca
Logo and versions
The name in two weights, LOGIN bold and TRADE in a fine line, with versions for light, dark and red backgrounds.
- Identidade
Colours, typography and guidelines
Red as the brand colour, navy for corporate sobriety, the Proxima Nova family and visual guidelines to keep everything consistent.
- Aplicações
Stationery and brand pieces
Business cards, letterhead, envelopes and key visuals that show the brand in use, with people and the symbol as the hero.
- Folder
Corporate folder with booklet
A die-cut folder with a booklet attached by velcro that can be swapped according to the client and project. One piece serves every line of business.
- Comercial
Corporate presentation and verticals
A sales presentation that explains who Login Trade is, its commitments and each line of business, from lubricants and timber to minerals and commodities.
- Produtos
Products and services, page by page
Each product got a page with the same structure: image, specifications and applications. In 2020, the presentation added the PPE and testing line in response to the pandemic.
A positioning view
In international trade, the brand is often the first proof of solidity. Before signing with a supplier from another country, buyers assess whether the company looks structured, reliable and able to deliver.
That is why the sales communication was designed as a system: one brand, one presentation structure and standardised product pages. When the company opened a new front in 2020, it only had to add pages, without redoing anything.
- 2019
- brand and identity created
- 2020
- sales presentation and video
- 4 min
- of institutional video
Why hire the group for a project like this
In this case, BDDB.ag created the brand and sales communication, and RISE Films produced the institutional video.
-
BDDB.agLed this case
Brand, concept, visual identity, stationery, corporate folder and sales presentation.
Meet BDDB.ag -
RISE FilmsLed this case
Production of Login Trade’s institutional video.
Meet RISE Films -
OWTRA
Website, social media and digital performance to generate international demand.
Meet OWTRA
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