Ministério da Saúde · 2022 · Health education · Characters · Explainer video
Characters who teach SUS teams to detect and respond to emergencies.
For Brazil’s Ministry of Health and the VigiAR-SUS Network, supported by the Pan American Health Organization, we created characters and educational videos that supported SUS health workers nationwide, during and after the COVID-19 pandemic.
- Client
- Brazilian Ministry of Health · VigiAR-SUS Network
- Support
- PAHO · Pan American Health Organization
- Year
- 2022
- Audience
- SUS health workers and professionals across Brazil
- Scope
- Character creation, illustration, storyboard, motion design and editing
- Group company
- BDDB.agRISE Films
The challenge
The COVID-19 pandemic showed that health surveillance depends on well-prepared frontline workers. Thousands of SUS workers across the country needed guidance on control, detection and response, fast and without noise.
The content was technical: acronyms, axes, training levels and protocols. The task was to turn all of it into videos any professional understands the first time and wants to watch to the end.
The videos
Three videos, one universe
VigiBot opens the CIEVS Basic Course on Surveillance, Alert and Response. Ana, Jandira, João and Dandara explain the VigiAR-SUS Network strategy and EpiSUS Fundamental. All characters were created by BDDB.ag, with a professional illustrator from our team, and the VigiBot video was produced by RISE Films.
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VigiBot, the robot who leads the CIEVS Basic Course -
Notify, detect, verify: the network’s functions on the robot’s screen -
Health threat: why surveillance matters in a globalised world -
A 40-hour, fully self-paced course -
Ana introduces the VigiAR-SUS Network strategy -
Detect, monitor, communicate risk and respond -
The mentor: over 20 years supporting health professionals -
PROFESP courses across three levels -
Brazil and the CDC: the cooperation behind the programme -
Field investigation: epidemiology in action -
Rapid response teams in Brazil and abroad -
The Fundamental level in the EpiSUS training pyramid
What we did
- 01
Characters
We created VigiBot and a cast of SUS professionals with real diversity: the field agent, the hospital specialist and the experienced mentor.
- 02
Storyboard
Each video was drawn frame by frame to turn technical content into a simple story, approved before animation.
- 03
Illustration
A professional illustrator on the BDDB team drew characters, settings and infographics in a colourful, accessible style.
- 04
Motion and delivery
The videos were animated, subtitled and delivered ready for the Ministry of Health’s courses and channels.
A positioning view
In the pandemic, communication stopped being support and became part of the response. Training thousands of health workers spread across the country takes content that is simple, standardised and easy to distribute.
People learn from people. When professionals see themselves in a character, the message stops being institutional and becomes advice from a peer.
Original characters are also an asset: VigiBot and Ana can return in new courses and campaigns, building recognition with every appearance.
- 3
- educational videos
- 11
- minutes of animated content
- SUS
- health workers nationwide as the audience
Why hire the group for a project like this
In this case, BDDB.ag and RISE Films worked as one team: characters and illustration on one side, film production on the other.
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BDDB.agLed this case
Characters, illustration and storyboard, with a professional illustrator in-house. Created VigiBot, Ana and the whole cast.
Meet BDDB.ag -
RISE FilmsLed this case
Film production, motion design and editing. Produced the VigiBot video for the CIEVS Basic Course.
Meet RISE Films -
.xtrategy
Strategic planning. Defines messages, audiences and channels so the content does its job.
Meet .xtrategy
Does your technical content need to land the first time?
Tell us the challenge. A partner will reply and outline the path, from script to finished video.
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