Riole · Website · Content · Multilingual

Complex technology, explained for the people who make the buying decision.

OWTRA and BDDB built the new website for Riole, a Paraná manufacturer of audio and video solutions for legislative chambers, simultaneous interpretation, guided tours and accessibility. From planning to choosing the CMS and producing the copy and images, in Portuguese, English and Spanish.

Client: Riole · professional audio and video
Website: riole.com.br
Languages: Portuguese, English and Spanish
Scope: Planning, information architecture, CMS selection, UX and UI, copy and image production, multilingual content
Group company: OWTRA BDDB.ag

Complex technology, explained for the people who make the buying decision.

The challenge

Riole sells technical systems to very different clients: legislative chambers, factories, museums, cinemas and events. Each arrives at the site with its own question and little patience for spec sheets.

The new site had to organise six solution lines, show authority and speak to international markets, without losing clarity for people who need to decide fast.

Browse the website

Full pages captured from the live site. Switch tabs and scroll inside the screen.

Scroll inside the screen to see the whole page

What we did

01
Planning

We mapped audiences, solutions and journeys to define the site architecture and the role of each page.
02
Technology

We chose the CMS and the structure so Riole can update products, cases and the blog on its own.
03
Content

We produced the site’s copy and images, translating engineering into benefits for each segment.
04
Multilingual

Content in Portuguese, English and Spanish to serve clients and partners outside Brazil.

The design of each part

One visual language, with the brand red and photos of people using the technology.

Home
A home page that showcases solutions

Rotating highlights by solution, shortcuts by segment (Government, Industry, Tourism, Events, Corporate and Accessibility), trusted clients and success stories.
Soluções
A page for each technology

Promic, Tradlink, WalkMeet, TechTour, ProAccess and Project Engineering each got their own page with the same structure: promise, applications, how it works and a call to talk to a specialist.
Produtos
Catalogue with filter by solution

A filterable product catalogue that takes visitors straight to the right equipment for their project.
Marca
About Riole and the cases

An about page and cases such as Cine Passeio, showing the technology applied in real projects.
Conteúdo
Blog and contact

A blog with original content to attract organic search and a contact page that qualifies leads before they reach sales.
Mobile
Mobile-ready

The whole site was designed for mobile, with the language selector always within reach.

A positioning view

In technical B2B, the website is often the first meeting. Buyers of a system for a legislative chamber or a cinema want to understand the outcome, not the spec sheet. That is why every page starts with the application and the people, and only then goes into detail.

Giving each solution its own brand and page under the Riole umbrella helps sell each line without diluting the parent brand. And content in three languages opens the door to projects abroad.

6: solution lines with their own page
3: languages: Portuguese, English and Spanish
6: segments served on the home page

Why hire the group for a project like this

In this case, OWTRA and BDDB.ag worked together: digital strategy and technology on one side, design and content on the other.

OWTRALed this case

Digital planning, CMS selection, multilingual structure and performance so the site gets found.
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BDDB.agLed this case

UX, UI, art direction and copy and image production.
Meet BDDB.ag
.xtrategy

Strategic planning to align the site with each line’s sales goals.
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